Food Marketing

Food Marketing was a peer-reviewed journal, edited by Brian Beharrell, published by MCB University Press (now Emerald Publishing).

It was published in three volumes (with three issues per volume) over the years 1985-87. It ceased publication when it was absorbed into the British Food Journal (BFJ). Library copies are few and far between, and as far as I can ascertain, no electronic internet copies are available. In sharp contrast, the BFJ is fully accessible in digitised form back to its first issue in January 1899 (albeit via a pay-wall). (EurekaMag does offer to procure library-scanned articles from Food Marketing at $29.90 per article, but I haven’t tried this service).

My interest in the fate of this journal stems from the three articles I published therein:

Alan Swinbank, ‘Unit Pricing and Pre-packaged Foodstuffs: EC Proposal and UK Reaction’, Food Marketing, 1(2), 1985: 19-34.

Alan Swinbank, ‘The Political Economy of Milk Pricing in England and Wales’, Food Marketing, 2(1), 1986: 34-54.

Alan Swinbank, ‘The Political Economy of Food: The Case of the Dairy Industry’, Food Marketing, 3(1), 1987, pp 21-39.